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    The CSFs that corporates can learn from small business

    Suzanne Mercier - Sunday, July 11, 2010


    Yesterday, I blogged about the implications for organisations in the higher demand for tacit skills and knowledge in the 2020 workplace, according to authors Jeanne C. Meister and Karie Willyerd.  Today, I continue looking at organisations and the predictions for what a 2020 workplace will look like.

    The authors put forward a crystal ball prediction for the 2020 workplace including 5 principles that will resonate strongly in the workplace (tomorrow's blog) and 20 predictions of what the workplace will look like.  As I went through the 20 predictions, I recognised all of them as qualities that define the way a solopreneur or small business owner already operates.  Here are just 3 of them:

    1.  You will be hired and promoted based upon your reputation capital. 

    That is certainly a major part of any small business securing work.  Firstly, "can you do the work?" and secondly, "do I respect you and want to work with you?"  

    2.  Job requirements for CEO's will include blogging.

    Those of us who recognise that offering value, sharing information and positioning our expertise is a critical success factor in business are already doing that.

    3.  Lifelong learning will be a business requirement.

    As solopreneurs or owners of small business, we know that if we aren't at the leading edge of knowledge in our area of expertise, we are diminishing our own value; Plus we also know that we need to grow as human beings, because we are our product or service.

    Working on your own, or in a small business is not the same experience as working in the corporate environment.  Solopreneurs and small-business owners have greater freedom about the way we operate, the hours we work, how we structure what we do; we set our fees and we decide what we're going to offer the world.  However, there is a price to pay for that freedom.  We experience fear and uncertainty because the buck stops with us.  We are the Visionary, the strategist, the business development person, the person who creates or sources our products and services, the person who delivers them, the customer service person,  the financial controller and the accounts clerk. If we lose traction for any reason, we can go under.  Working for yourself without the structure, resources and protection of a corporation around you, is the greatest personal development programme you will ever participate in.

    Any environment that creates uncertainty has the potential to trigger peoples' feelings of imposterhood.  Solopreneurship and small business ownership does that for many of us already.   If the original research by Clance & Imes holds true, 70% of people on the line inside the corporate environment will have experienced the imposter syndrome too.  With the prediction of a 2020 workplace, it's going to create uncertainty across the board and dealing with the imposter syndrome may become an even more obvious Critical Success Factor.

    The opportunity for organisations to prepare for this brave new corporate environment is to recognise that personal development is the key to business performance.

    What do you think?  I'd love to hear.

    All the very best

    Suzanne



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