About Us

Imposterhood is a specialised offering from Purpose to Profit. The problem of the Imposter Syndrome and its impact on business is such a significant one, it needs and requires special attention.

Purpose to Profit consults with businesses of all sizes to increase engagement through creating or enhancing meaning at work, leading to stronger consistent profits. Our focus is simple: to generate intrinsic motivation in employees as the most effective way to improve businesses performance.

We have had the opportunity of working with employees in organisations of all sizes either in a training environment or in one-on-one coaching situations. In the course of this work, we recognised a consistently emerging theme: so many highly talented and successful people deny any personal responsibility in their own success and worry whether they can repeat that success!

Perhaps sensitivity to this significant issue was increased because Suzanne Mercier is a self-described recovered "imposter” and knows first-hand the cost of experiencing feelings of Imposterhood, both personally and professionally.

Approximately 70% of people experience the effects of the Imposter syndrome at some level, making it a significant problem for business.

keynote speaking - to create awareness that the problem exists and to provide the opportunity for individuals to recognise the syndrome in their own experience
training - for greater depth of understanding of all aspects of the syndrome, for detailed strategies and tools to help transcend the syndrome and practical experience in applying them
coaching - either group or one-on-one to give attention to specific issues arising out of the training or to work effectively with senior people within your organisation.
consulting - enabling organisations to develop engagement and leadership strategies that take into consideration the very real existence of the Imposter Syndrome
playing the game - in a 2-hour game, participants can identify that they play out the imposter, how they do it, what it costs them and how they can get past it. The game is also a very accurate gauge of the degree of uncertainty - even volatility - in the work environment

Your managers can also be accredited to identify the symptoms of imposterhood in their team and to coach their staff members through the limiting beliefs of not good enough to a far more authentic experience of who they are and the contribution they can make.

It is our desire to see employees fulfilled and productive at their jobs, and to watch companies thrive and contribute as a result of our guidance and expertise.

Imposterhood Blog: Step beyond your limitations

One of the ways in which we increase awareness of the Imposter Syndrome, how we play it out and its impact on our lives is through our Blog. Using day-to-day examples, Suzanne Mercier highlights aspects of the Imposter Syndrome, giving distinctions from her own observations and seeking distinctions from other peoples experiences of the syndrome. Check out the blog for some examples. If you feel like commenting, we'd love to hear from you.

Experience is the Foundation of our Business

Suzanne Mercier

Suzanne Mercier, Director of Purpose to Profit and Imposterhood, has more than 25 years experience in creating engagement through purpose and meaning and in addressing what prevents us from becoming authentic leaders in our own lives and work environments. Her skills include business strategy, marketing, advertising, communication and the development of human potential.

She was the first female Board Director of George Patterson Advertising and a strategy planner for the agency working to create authentic customer engagement for leading brands in banking, food, cosmetics, animal products, beverages, fine china and crystal. In her prior marketing roles, Suzanne was responsible for the launch of several well-known fast moving consumer goods brands.

For 15 years, Suzanne has run her own business and for the past 10 years, has focussed on speaking, training, coaching and facilitative consulting to create sustainable and profitable businesses starting with authentic leadership, purpose and meaning. Her Clients come from a wide variety of industries including shopping centre management, financial services, technology, heavy equipment, health, fitness, cosmetics, commercial real estate, publishing and industry funds.